Tuesday, April 28, 2009

Learn the 3 reasons for getting product refund

Therefore today that your finally decided to purchase that product and can not wait to try it out, you have to find out that it does anything else but what you've expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. False advertising

"Get 10.000 hits to your website in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by stating in the fine print that these results cannot be guaranteed. 

2. Product outdated

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally outdated or didn't work anymore. I once bought a product that could not be downloaded anymore but still had the sales page up and working, it even exposed the current date indicating the end of a special advancement. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.


3. Usability

not every software is closer to user as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've contacted the product creator and still were not able to take a refund despite some legitimate and great reasons, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).

It is always suggested to clearly state the reason for your product refund and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a client but still can gain from your experience and will almost of the time happily give you the refund.

Whatever you do, please be honest. It's just not right to purchase a product which you badly need and then asking a refund to take your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate 2 or even more gives back, but after that you may not be able to purchase anything again by certaincompany.



Order Letter Internet Marketing Techniques And RSS Feed Directory

Friday, April 3, 2009

30 Questions To Test Your Marketing Activities

Today I want to show you a great way to highlight some instant ways for you to bring in more enquiries, test your activities and get yourself doing something simple at first, in an attempt to trigger that motivation.

The following are 30 suggestions that will immediately pinpoint where your business is doing well – and will help with moitoring it’s progress.

These are the questions that I ask my clients – and my experience has been that if you are able to spend a few minutes on an advisory email – the rewards can be quite surprising.

1 Can you tell exactly what it is that sets you apart from your competition?

2 Do you communicate the benefits of your product or service in all of your sales copy?

3 Have you done Telesales, and monitored the results?

4 Have you tested Direct Mail to attract new customers? Did you accurately measure those results?

5 Do you Thank your customers for their custom?

6 Are your ads the Direct Response variety?

7 Do you advertise in the same publications as your competitors?

8 When you speak to a potential new customer, do you use go overboard on the sales copy?

9 Do you revisit existing customer accounts?

10 Have you tested Web Advertising yet?

11 Do you send regular email communications to your customers and prospects?

12 How many training courses or qualifications did you pass last year? Do you impress Clients?

13 Do you suffer from Work Overload?

14 Do you set up an ongoing communication with qualified leads consisting of phone calls, letters and emails?

15 Do you use testimonials on your web site?

16 Do you have an excellent referrals systems in place?

17 Did you know that customers like answering questions about their business?

18 Do you offer something of value to your website visitors in return for their contact info

19 Do You contact your clients often? How often? When was the last time you did that?

20 Do you personalise your email newsletters?

21 Client Birthdays are a great Marketing opportunity, I bet you don’t use that to sell with?

22 Do you know that the best way to sell is to ask questions?

23 Do you ensure that any rented mailing lists are Targeted?

24 Do you take incredible care of your current customers? Or are they just a number?

25 Do you include a PS in all your emails?

26 Do you communicate on a regular basis to your current customers?

27 Do you use only 2 or 3 ways of marketing? What would happen if you increased that to 6 or 8?

28 If you used ten ways to market your business have you any idea how rich you would be?

29 Did you know that if you use a viral form of marketing that you can bring your ad costs to virtually 0%?

30 Do you realise that your competitors probably know hardly anything about Advertising?

Here’s some free advice. Pick a couple of these tips and make the decision today to do something! Do come back to this checklist regularly.

www.eventdomain.co.uk

Christopher is owner of Event Domain - a Portal for Event, Conference and Seminar Professionals

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